Rebranding of Connecticut's Cities Continues: Waterbury Up Next

The latest Connecticut community to go down the re-branding road is Waterbury.  The Prospect-based marketing firm WORX Group presented its marketing concepts this week to the city’s Board of Aldermen, according to reports in the Waterbury Republican-American. In December, the firm proposed two logos and sought public input, including at a series of focus groups last spring.  The underwhelming choices: The proposals were either a stylized “W” or a version of the city’s “brass horse.”  The horse is modeled after the statute atop the Carrie Welton Fountain by the city’s downtown Green. The proposed logo adds two leaves as wings, symbolizing the city’s rebirth. The “W” has an upward-tracking center, representing the city’s rising trajectory.

The lack of enthusiasm – and some outright criticism – for the initial options prompted a new approach, which led to the latest proposal, a stylized multi-colored W with the city’s name underneath, unveiled this week for the city leadership’s approval.

In recent years, Stamford, Norwalk and New Britain are among the Connecticut communities that have undertaken re-branding efforts, including rolling out new logos for the municipalities.   New Britain took steps to redesign the city’s Main Street bridge over Route 72 with architectural features promoting a beehive theme, as highlighted in the logo launched in 2017, and New Britain began to use the new logo and tagline on signs, letterhead, brochures and its website.

In Waterbury, the local marketing firm has been paid to $81,500 to develop marketing concepts and is proposing a $180,000, one-year, contract that would include a new website, social media, email marketing and other related initiatives. The website and social media campaign would include job openings, available properties, recreation opportunities, local eateries, upcoming events, health care resources, stories on city infrastructure projects and features stories on key city figures and business success stories, the newspaper reported.

The U.K.-based creative agency Canny, which chronicled city rebranding efforts around the world, has pointed out that “Creating a single brand for a city helps highlight its offerings and interactions, allowing it to appeal to both tourists and residents alike.”  The site also notes that “good city branding can make a place seem desirable, but bad city branding can have the opposite effect.”

CT is One of 8 States Launching Pilot Projects to Retain Workers with Disabilities

Eight states - including Connecticut - have launched projects aiming to provide opportunities for people who experience occupational or non-occupational injuries or illnesses to remain in and return to the workforce. After a competitive selection process, the U.S. Department of Labor’s Office of Disability Employment Policy in partnership with DOL’s Employment and Training Administration and the Social Security Administration awarded eight states with funding for RETAIN Demonstration Projects.

Connecticut’s request was $2.1 million. Phase one of the project will be in the Capitol Region; the intention is to then expand to other regions of the state in phase two.  Each state created a leadership team comprised of representatives from state health services, state workforce development, and other public and private stakeholders. The team will work to foster collaboration between health care providers and employers to assist injured or ill workers in remaining in the workforce.

Health care partner on the Connecticut pilot initiative is the University of Connecticut Health Center and the insurer is The Hartford.  The state Department of Labor’s Office of Workforce Competitiveness is leading the team, along with representatives of Capital Workforce Partners, The Hartford, UConn Health, the state Department of Rehabilitation Services, and the CT Business Leadership network.

In addition to Connecticut, the states of California, Kansas, Kentucky, Minnesota, Ohio, Vermont and Washington received awards. While each has the same mission, the projects are adaptable to specific state needs. The goal of RETAIN, or Retaining Employment and Talent after Injury/Illness Network, Demonstration Projects is to test the impact of early intervention strategies that improve stay-at-work/return-to-work outcomes, according to the U.S. Department of Labor, as reported by the Council of State Governments (CSG).

Stay-at-work/return-to-work initiatives provide timely and effective supports and services that allow employees to remain in the workforce and avoid long-term unemployment. Keeping people engaged in the workplace benefits all stakeholders including the employee, employer and state, officials point out.  States hope to reduce long-term work disability and the need for Social Security Disability Insurance through the projects.

The projects will be funded in two phases. The eight states mentioned above were funded for the 18-month Phase 1 pilot project. After Phase 1, a subset of the recipients will competitively apply for Phase 2 funding. Phase 2 will include a 30-month project implementation and a 12-month evaluation.

Providing supports and services for people who have acquired occupational or non-occupational injuries or illnesses strengthens their quality of life, allows businesses to prosper, and stimulates state economies, officials noted.

Housatonic Community College Program Finalist for National Award

Housatonic Community College's advancements in the areas of efficiency and effectiveness were recognized by the Community College Futures Assembly, which recently named the College's Family Economic Security Program (FESP) as a finalist for its national 2019 Bellwether Award. "It is an honor to be among the finalists for this prestigious award. We're excited to compete and share the program with other colleges because it is really helping our students," said Alese Mulvihill, Associate Dean of Student Success at Housatonic Community College (HCC). "Our hope is that other schools will institute FESP in their own communities and get the same results we're seeing."

The FESP program provides bundled services to HCC students of low to moderate income, whereby students receive resources and tools to advance their education, career and economic security. Achievement coaches provide academic, financial and life counseling, career coordinators provide career counseling, and students participate in workshops and activities.

The high-touch program was adopted from the Center for Working Families model from the Annie E. Casey Foundation, and is an innovative partnership between HCC, Fairfield County's Community Foundation Fund for Women and Girls, and the Housatonic Community College Foundation.

As part of the Bellweather Awards process, the awards application must identify the issue or challenge that the leading edge program or activity was designed to address, describe the process, timeline, participants, and resources required to implement the program or activity, specify the results and/or impact, and elaborate on lessons learned for colleges considering a replication of the initiative.

Now in its fourth year, the FESP program is a model for student success, with retention rates for FESP students a full 30 percent higher than those of the College.

"FESP is a perfect example of the power of partnerships to transform services for students," said Dr. Paul Broadie, HCC President. "Through these collaborations, the program increases graduation rates, leading to greater employment opportunities, increased earnings, and the economic expansion of surrounding communities. The impact is tremendous."

Bellwether College Consortium through the Community College Futures Assembly addresses the best practices at community colleges. Thirty finalist colleges in three categories were competitively chosen by a national panel of judges to compete for the coveted award.  The selection process culminates with the winning program initiatives to be announced this month.

"The Fund for Women & Girls designed FESP to address the academic achievement gap among Fairfield County's low-income women and simultaneously promote their economic advancement. FESP uses a proven model that yields higher graduation rates,” said Tricia Hyacinth, Director, Fairfield County's Community Foundation's Fund for Women & Girls.  “We've seen firsthand how the program improves odds for women and their families.”

https://youtu.be/xFFkZb9RQjU

Connecticut Hall of Fame Inductions Seem to Have Ended

It seemed like a good idea at the time.  More than a decade ago, in 2005, a committee of legislators successfully urged the state legislature to establish the Connecticut Hall of Fame, to be featured in the Legislative Office Building (LOB) in Hartford. In announcing the proposal, they explained “the hall of fame is designed to recognize those individuals from Connecticut who have distinguished themselves in their professions, nationally or internationally. It will also have an education function because of the great number of students who visit the Capitol and LOB annually.”  It was even specified that the lettering of the names of inductees “will be in brass.”

The first class of inductees, in February 2007, were Mark Twain, Igor Sikorsky and Katharine Hepburn, their names affixed to the wall of the second floor atrium in the LOB.  It marked a successful launch, after being “in the planning stages for four years,” according to an announcement at the time.

The legislators driving the initiative were then-Senators Joseph Crisco (D-Woodbridge) and John McKinney (R-Fairfield) and then-Representatives Elizabeth “Betty” Boukus (D-Plainville), and Michael Caron (R-Danielson).  Today, all no longer hold legislative seats.  When it began, it was said that “Funding for the Connecticut Hall of Fame is expected to come from corporate contributions, grants, and contributions from individuals, foundations and, potentially, appropriate state agencies.”

The Hall has slowly fallen from the legislative radar screen. A brochure about the Hall of Fame indicates that “Each year the committee reviews the applications of many nominees and refers their selection to the Legislative Leaders for approval. An awards ceremony, ‘Connecticut Hall of Fame Day,’ is held to honor those inducted.”  Not lately.

Induction ceremonies were held in 2007, 2008, 2009, and 2010, but only in three years since – 2013, 2014 and 2016.  In 2008, the committee reviewed the applications of 30 nominees.  No ceremonies have been held, however, in three of the past four years, and none appear to be on the immediate horizon.  Officials indicate that the “committee” currently is without leaders.

In 2009, the committee included Rep. Themis Klarides, now the House Republican leader. In a news release that year, she saluted one of the inductees:  “Paul Newman’s story is a truly American story and Connecticut can be proud he called our state home,” said Representative Klarides. “Mr. Newman is known widely for his distinguished film and Broadway career, but his service to our nation in WWII and his life-long philanthropic dedication further make him uniquely worthy of addition to the Connecticut Hall of Fame.”

Most recently, in 2017, the co-chairs were then-Sen. Anthony Guglielmo and Rep. Terrie Wood, along with then-Rep. Matt Lesser, now a State Senator.

Among the inductees are UConn’s Geno Auriemma and Jim Calhoun, along with historic figures Noah Webster, Harriet Beecher Stowe, Roger Sherman, Nathan Hale, Henry Burbeck, Helen Keller, Horace Wells, Marian Anderson, Harry Gray, Jackie Robinson and Ralph Sturges, longtime leader of the Mohegan Tribe.

The inductees also Judge Constance Baker Motley; composer and musician David Brubeck; architect Frederick Law Olmsted; aviation pioneer Frederick Rentschler; composer and lyricist Stephen Sondheim; actor and philanthropist Paul Newman, and actress Meryl Streep.  Also having their names added to the roster of inductees on a second-floor wall of the Legislative Office Building are Judge John T. Downey; American inventor and businessman Alfred Carlton Gilbert; artist Deane Keller and undersea explorer Robert Ballard.

Whether the Connecticut Hall of Fame will see additional inductees this year, or in future years, remains uncertain. Information on the Hall can be seen at https://www.cga.ct.gov/hof/

Manufacturing Assistance Program Aims at CT Companies

If you are looking for more evidence that manufacturing is back in Connecticut, you need look no further than Hartford and East Hartford.  The Technology Labs Assistance Program (TLAP), just getting underway, was created as part of the Hartford/East Hartford Innovation Places Initiative, which is striving to make the area a more vibrant hub for innovation and entrepreneurship. Hartford and East Hartford-based companies with less than 300 full-time employees in their Connecticut facilities are invited to apply to a new manufacturing assistance program that offers – among a dozen possibilities - 3D printing, engineering design and prototype development.  Those chosen will receive a project subsidy of 50 percent off the total project cost, with subsidies reaching up to $10,000 annually.

The innovation begins with the partners in the program. TLAP is designed to provide Connecticut entrepreneurs and businesses with easy access to the vast manufacturing resources and services available at various schools, universities and Advanced Manufacturing Centers in the Greater Hartford Area. Participating organizations currently include the University of Hartford, Goodwin College, and the Connecticut Center for Advanced Technology. Funding for the project subsidies is supported by CTNext.

“There’s a wide array of area companies who perform advanced tech work, but they might not have the machines or resources to, say, build a prototype, optimize a process or fabricate a complex part,” said Paul Striebel of the Connecticut Center for Advanced Technology (CCAT). Goodwin College, the University of Hartford and CCAT are part of an effort providing easy access to advanced resources and services available at their facilities.

“We are in a new era of interagency collaborations among state and private educational institutions and corporate partners,” said Cliff Thermer, Goodwin College’s Assistant Vice President for Strategy and Business Development and Department Chair for Business, Management, and Advanced Manufacturing. “The future of Connecticut innovation is bright.”

CCAT and the University of Hartford have a long history of working together developing programs, obtaining grant funding, sharing equipment and facilities, and ensuring that students have interesting research projects as well as hands-on learning opportunities through internships and experiential education.  This is the latest program collaboration.

The Connecticut Center for Advanced Technology Inc. (CCAT), driving the program, is a dynamic and innovative applied technology organization that leads regional and national partnerships that assist global industrial companies and the manufacturing supply chain across industry sectors to drive advancements, efficiencies and adoption of leading edge technologies.

Project possibilities include – but are not limited to j- Engineering Design Services, Prototype Development, 3D Printing, Part Fabrication, Process Testing & Analysis, Technical assessments in conjunction with engineering projects and manufacturing challenges, Research to support proof of principle, Process Improvement, Commercialization Services, Tooling development and manufacture, Reverse Engineering and Inspection Services and Failure Analysis.

CT Ranks 11th in U.S. in Economic Impact of Immigrants

In an analysis of the economic impact of foreign-born populations on the 50 states and the District of Columbia, Connecticut ranks 11^th in the nation. The states were immigrants have the biggest economic impact, according to the analysis by the financial website WalletHub, are California, New York, New Jersey, Massachusetts, Maryland, District of Columbia, Delaware, Illinois, Florida and Washington.

To determine the states in which immigration has the most positive economic impact, WalletHub compared the 50 states and the District of Columbia across four key dimensions: 1) Immigrant Workforce, 2) Socioeconomic Contribution, 3) Brain Gain & Innovators and 4) International Students.

Connecticut was just outside the top 10 overall, with its top ranking in the socioeconomic contribution category, where it ranked eighth.  Connecticut ranked tenth in both workforce and international student categories, and 13th in “brain gain and innovation.” The four dimensions were examined using 20 key metrics, ranging from jobs generated by immigrant-owned businesses as a share of total jobs to foreign-born STEM workers as a share of total STEM workforce.

"Connecticut ranked 11th in terms of economic impact of immigration. It has the eighth most work visas per capita, and the sixth largest share of active physicians who are international medical graduates at 28.8%, explained WalletHub analyst Jill Gonzalez.  “Twelve percent of households in Connecticut are second-generation immigrants and the median household income of foreign born population is the ninth highest, which means immigrants bring a strong socioeconomic contribution to the state. Additionally, Connecticut has the fifth most H1-B visas per capita."

At the bottom of the list, reflecting the least immigrant impact, were Idaho, Montana, South Dakota, Wyoming and Mississippi.

Connecticut also ranked 7^th in the share of second-generation immigrant households and 9^th in the median household income of the state’s foreign-born population, $64,168.